AMASS Brands Group Takes Stake in Hemp THC Drink Maker Afterdream
AMASS Brands Group has made a SAFE investment in Afterdream, securing at least a 15.67% ownership interest in the hemp-derived THC beverage company.
AMASS Brands Group announced it has entered into a SAFE — Simple Agreement for Future Equity — investment in Afterdream, a fast-growing hemp-derived THC beverage brand, securing rights to at least a 15.67% ownership stake in the company on a fully diluted basis.
The deal marks a strategic move by AMASS Brands Group into the rapidly expanding hemp-derived THC drinks market, a segment that has gained significant traction as consumers increasingly seek cannabis-adjacent beverages that operate within federal hemp regulations established by the 2018 Farm Bill.
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AfterDream's positioning as a fast-growing player in the space signals competitive momentum in an industry that has attracted both startup capital and established beverage operators. SAFE instruments, which convert into equity at a future financing round or liquidity event, are a common vehicle for early-stage deals where valuation is still being established.
By locking in a minimum 15.67% fully diluted ownership stake through this structure, AMASS Brands Group gains meaningful exposure to Afterdream's upside while the hemp beverage category continues its upward trajectory. The investment also suggests AMASS is actively building a portfolio strategy around emerging alternative-beverage brands rather than limiting itself to organic growth.
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