Apple Raises Apple TV+ and Apple One Subscription Prices
Apple has hiked prices for Apple TV+ and Apple One bundles in the U.S., following a similar move on Apple Music earlier this year.
Apple is raising subscription prices for Apple TV+ and its Apple One bundle packages in the United States, continuing a pattern of cost increases that has already hit its streaming and music services in 2024. The moves signal a broader push by the tech giant to extract more revenue from its fast-growing services division, which has become a critical profit engine as iPhone hardware growth moderates.
The company previously increased Apple Music prices by $1 per month in July, attributing that hike to higher music licensing costs. The latest round of increases extends that trend to Apple TV+, its video streaming platform, and Apple One, the bundled subscription that packages multiple Apple services into a single monthly charge.
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For consumers already managing a growing stack of streaming subscriptions, the increases add fresh pressure to household budgets. Apple One, designed to offer savings by bundling services like Apple Music, Apple TV+, Apple Arcade, and iCloud storage, may see its value proposition scrutinized more closely by subscribers weighing whether the bundle still delivers sufficient savings over à la carte pricing.
The price hikes place Apple in line with rivals including Netflix, Disney+, and Spotify, all of which have raised rates over the past two years as the streaming industry shifts focus from subscriber growth to profitability. Apple has not publicly detailed the specific dollar amounts of the new Apple TV+ and Apple One increases beyond what was previously reported on Apple Music.
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