markets

Apple Stock Up 20% in 2025 but Analysts Split on Outlook

Summarized from Yahoo

AAPL has outpaced the S&P 500 year-to-date, yet Wall Street analysts remain divided as App Store concerns cloud the foldable iPhone launch.

Apple Inc. shares have surged nearly 20% year-to-date as of September 2, nearly doubling the S&P 500's 11.78% gain over the same period — but that outperformance has not silenced debate among Wall Street analysts about what comes next for the Cupertino tech giant.

Evercore ISI moved to reaffirm its Outperform rating on AAPL on September 2, signaling confidence in the company's longer-term trajectory. Still, the endorsement came alongside broader analyst disagreement, with App Store revenue softness emerging as a key sticking point for those taking a more cautious view.

Read more Early-Stage AI Faces Valuation Shakeout as VC Funding Tightens →

The mixed sentiment arrives at a pivotal moment for Apple, which is widely expected to enter the competitive foldable smartphone market. A foldable iPhone launch would represent one of the most significant hardware pivots in the company's recent history, potentially opening a new revenue stream — but also carrying meaningful execution risk in a category already contested by Samsung and other rivals.

App Store performance matters disproportionately to Apple's growth story because services revenue has become central to the company's strategy for sustaining margins as iPhone hardware sales cycles lengthen. Any sustained weakness in that segment could weigh on the premium valuation investors have assigned to the stock.

For now, AAPL bulls point to the stock's strong momentum and institutional support, while skeptics argue that near-term software headwinds deserve more attention than the market is currently pricing in. Continue reading at Yahoo.

Frequently Asked Questions

Q.How much has Apple stock gained year-to-date in 2025?

As of September 2, Apple shares had risen nearly 20% year-to-date, compared with an 11.78% gain in the broader S&P 500 Index over the same period.

Q.What rating did Evercore ISI give Apple on September 2?

Evercore ISI reiterated an Outperform rating on Apple on September 2, signaling a bullish stance on the stock despite broader analyst disagreement.

Q.Why are analysts concerned about Apple's App Store performance?

App Store weakness has emerged as a key concern because services revenue is central to Apple's growth strategy and margin sustainability, making any softness there a potential drag on the company's premium valuation.

More in markets →